How much technical copy engineering do you need?
Follow the file tree that takes you where you need to go. . .
BRAND VOICE DEVELOPMENT
FULL WEBSITE COPY
LANDING PAGE COPY
The messaging you need to get clients through any marketing channel
Referral-driven website copy and complete brand voice guide
Copy that gets people to take action when it matters
Does this sound like you?
-
I market through multiple marketing channels. And I need to ensure that my tone and messaging is both consistent and effective at getting leads.
​
-
I'd like to hire a marketing and sales team. But I'm not sure how I want them to present my brand.
​
-
I'm a good writer. I just need to know what to write to generate leads and get new clients.
​
-
I've got ads and content. But I want it to get a better ROI from my marketing.
​
-
I need to get clear on who I should be marketing to and what messaging best appeals those potential clients.
Does this sound familiar?
-
I'm a tech expert. I can put together a website. But I just don't know what to say to ensure my website makes me money.
​
-
I have to sell SO much on the phone and in person. My website obviously isn't doing much work for me.
​
-
My business has taken off. And it looks like my website got left in the dust.
​
-
I invested thousands in a beautiful website. But it's just not bringing in the business I hoped it would.
​
-
I'm great at getting clients when I speak to people in person. But it's time to automate much of the sales process and scale my growth.
Have you ever said this?
-
My marketing funnel looks good right up to the landing page where I need people to take that critical action (make a purchase, give their email, etc.).
​
-
I know my landing pages could be performing better. But I'm not sure what to change to improve them.
​
-
Building an email list is critical to the success of my marketing strategy. But I need more emails to feed my email marketing.​
There's NOTHING more frustrating and discouraging than feeling like nothing you say works...
I'm here to help you get heard and that your ideal clients respond the way you want (by becoming paying customers!)
Advertising is only worth the price if it works.
Let’s develop a guide that will help you—or your team—write copy that makes all your marketing channels profitable.
There’s nothing worse than a website that gets traffic but no business.
I’ll help you turn your website into a convincing sales machine that never sleeps, and…
Landing pages are where the magic happens.
​
Get the headlines and copy that make the magic that makes you money.
-
Identify your most profitable clients.
​
-
Find out what potential clients MUST HEAR to sign on with you.
​
-
Address objections and barriers to buying before you even speak to potential clients in person.
​
-
Get all the information you and your team need to assemble copy that makes money. No more spitballing trying to invent something that works.
-
Does the sales work for you (so that clients get on the phone just to let you know they’re sold and ready to work with you).
​
-
Connects with your highest value clients. So you’re not only getting more business, you’re getting better business.
​
-
Sets you apart from the competition. So you’re not just one option... You’re the only choice.
-
Get data-driven headlines and body copy that get attention and get action.
​
-
Deploy action-oriented calls-to-action that get the clicks you need.
​
-
Get customers to take the steps that matter.
But what exactly do I get from you, James?
​
Everything you need to get better results from all your marketing
​
-
1-on-1 copywriting support:
I work with one copywriting client at a time.
​
-
Comprehensive review of all your testimonials and reviews:
Identify your key benefits and values.​
​
-
Get to know your business interviews:
Interviews with you and key members of your business to discover the unique traits that put your business in a category of one, where you have no competition.
-
3 client interviews:
Discover exactly how your clients describe you when they refer new clients to you.​ So you can use that powerful language in your marketing.​
​
-
Gather testimonials:
Mine reviews and in-person interviews that you can plug into your marketing and sales pages.
​
-
Language analysis:
Identify trends from reviews and in-person interviews and pull out key problems, benefits, and even buzzwords to help guide your marketing language.
​
-
Competitive analysis:
Spy on your competitors (legally) to discover their trickery and leverage what makes your business unique to put you even further ahead of your competition.
​
-
Headline brainstorming:
Come up with 6 headlines to help you get started using your newly developed brand voice.
​
-
Complete brand voice guide:
Curated dossier with conclusions of all the research and instructions (a sort of technical manual) for putting your brand voice into your marketing.
...In short, EVERYTHING
​
-
1-on-1 technical copy support:
You'll be my only copywriting client for the duration of the project.
​
-
Research and discovery:
Interviews with you and key members of your team, analyze existing marketing materials, develop distinct services, and clearly identify target client markets.
​
-
Voice-of-customer discovery:
Customer survey, which you send out to retain that connection with your current clients. And up to 5 one-on-one customer interviews, which I’ll handle all the way from scheduling to data organization (so that the responses from those interviews are actionable for you).
​
-
Data mining:
In depth review of your customer reviews and feedback to find out what customers need you to say. I’ll also scrape reviews of your competitors and similar for plug-and-play copy.
​
-
Competitive analysis:
Find out what clever tricks your competitors have up their sleeves. And find out what they're doing well (and what they're not doing so great).
​
-
Complete technical brand voice guide:
Compiles all the research into a single guide that makes all the data easily actionable.
​
-
Ideal site map:
Page titles and site layout with parent and child pages.
​
-
Referral-driven website copy:
Web copy that leverages the language of your very best clients to get you more amazing clients.
​
-
Unlimited revisions for 14 days:
Once the copy is in, we'll workshop and tweak it until it's perfect.
​
-
Implementation support:
I'll include detailed direction for your designer and development team for actually putting the copy up on your site. And I'll interface with your web team to ensure that all their questions are answered, and the copy looks and reads perfectly.
Get copy that makes your landing pages profitable
​
-
1-on-1 landing page copywriting:
You won't have to compete for my attention because you'll be my only copywriting client.
​
-
Key benefit identification:
Dig through your reviews and testimonials to identify what's most important to your potential clients (and what gets them to take the important steps toward becoming your paying clients).
​
-
Critical problem analysis:
Discover what problems your potential clients need you to solve—and how they describe their problems. So your landing pages position your business as the perfect solution.
​
-
Headline development:
Get land page headlines that snap up all the attention.
​
-
Precisely targeted body copy:
Central copy that's designed around the language that your potential clients speak. Get people to understand what you do and why they absolutely MUST HAVE your services.
​
-
Compelling calls-to-action:
CTAs built on psychology that gets people to click.
​
-
Collaborative revisions:
5 days of unlimited revisions to get your copy razor sharp.
​
-
Visual direction and design support:
Wireframing and direction to help you implement your landing page copy.